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The Rise of Mobile & Digital


Digital shopperAn interesting study on shopper behavior was conducted by The Integer Group and M/A/R/C Research that shows smartphones now account for two-thirds of the U.S. mobile market, and across various demographics, people are increasingly using their phones to shop.  Here's what they found out: 

The use of mobile phones for shopping isn’t showing any signs of slowing down. In fact, it might only be getting started. 2014 witnessed a 6% YOY increase—compared to 4% YOY in 2013—in shoppers who make purchases on their mobile devices.
 
Increased mobile purchasing by Hispanics (+11% YOY), Asian-Americans (+10% YOY), and the 15–34 and 35–49 age brackets (+10% and +12% YOY, respectively) were largely responsible for these increases.
 
Conversely, mobile purchasing appears to have plateaued among the youngest (18–24) and oldest (65+) cohorts, with a similarly minimal increase among Caucasians.
 
Download the full report at:
integer shopper culture / The CheckOut: Issue 5.14 - Digital/Mobile Edition
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